Beginning immediately after the ISC in june the Council took immediate steps to ensure that the Zero Tolerance motion which had been introduced at the June 2002 ISC meetings received the required coverage across Canada to ensure that it was properly understood by both the general public and also by the club members whom were being asked to support it. Media releases were sent out to all national and regional sources. The Council received excellent support from Radio, Television and Newspapers across the country.

In addition the Council approached all national and regional snowmobile magazines for donated space for Zero Tolerance Ads. The response was excellent and as a result just about every snowmobile publication over the past eight months has carried Zero Tolerance messages and/or editorials supporting the same. In an effort to further strengthen the campaign the council approached MADD Canada with its ideas and they in turn agreed to join us in full support of the Zero Tolerance Campaign. As a result the Zero Tolerance message is now featured on the MADD Canada website and is available to all the MADD chapters across Canada on numerous posters designed by the graphics department at MADD Canada. In addition MADD Canada and CCSO joined together with a combined media release and as a result the CCSO was given the opportunity to discuss the campaign with several members of the media across the country. The Council plans to have plastic ski wraps produced that would further carry our message on all snowmobiles on the trails... however; due to high costs and the inability to have the items manufactured in Canada, until a national sponsor is found to help offset the cost, Zero Tolerance decals will be distributed to all supporters. The council thanks Mothers Against Drunk Driving (MADD) for their continued support.