Press Releases

Press Releases

December 20, 2016 - Go Snowmobiling Campaign Expands its Reach

Contact:
Ed Klim
International Snowmobile Manufacturers Association
Phone 517-339-7788
Fax 517-339-7798
EKlim@aol.com

Go Snowmobiling Campaign Expands its Reach

HASLETT, MI, December 20, 2016: The Go Snowmobiling campaign has been a great success.  Clubs, Groups, and Associations across North America have held Military Rides, Political Rides, and often just have fun holding snowmobile rides with friends and family alike.  Winter is starting strong, and there is still a good bit of winter to come this year.  The trails and riding areas in many parts of North America are in phenomenal shape.

During this time of year, we are seeing a little bit more daylight and the temperatures are a little warmer, so the improved temperatures and additional daylight improves our opportunity and riding comfort.

The Go Snowmobiling campaign that I have personally participated in highlighted for me the “wow-factor” and the pure enjoyment that people have when they first ride a snowmobile.  I have ridden a number of times with first-time snowmobilers and they couldn’t quit talking about how much fun it was and how they couldn’t wait to do it again.  Thankfully I was well prepared for the ride and made sure that my guests were well dressed and comfortable.  I have been fortunate enough to also snowmobile with many individuals who have much more experience than myself.  I have learned that with a little prior planning and thought, we can shape our friends’ experience in snowmobiling with us which helps determine if snowmobiling wins over another convert.  When you take a friend snowmobiling, remember that your friend may not be experienced.  Keep the ride slow, short, and simple.  Chances are that your normal ride would seem like a marathon to an uninitiated friend.  Don’t show off or push the envelope or challenge your friends to ride beyond their capabilities or their comfort zone.  Remember, you are the one that snowmobiles a lot and understands your machine.  Let your friend enjoy that first day of snowmobiling.  Again, go slow, make it short, make it simple, and remember that it is always a good idea to feed them well.

The Go Snowmobiling campaign is also joined with the Safe Riders! Campaign.  Remember that we have a 22 minute safety video that can be found on our website at: http://www.snowmobile.org/snowmobile-videos.html or http://www.gosnowmobiling.org/snowmobiling-resources.html

The video is a great tool when introducing a friend to snowmobiling and will help make the ride more enjoyable for everyone.

You should also visit and “Like” our Facebook page before participating in a Go Snowmobiling campaign.    Our Facebook page is www.Facebook.com/GoSnowmobiling .  When looking at the page you will notice that many snowmobilers are posting pictures and their experiences on the page.  We now have close to 10,000 Friends who visit regularly and it is common for snowmobilers to send out informative posts that are forwarded to hundreds  and thousands of snowmobile enthusiasts worldwide.  There is also a short general survey on our Facebook page, so when you visit the page, consider answering a few simple survey questions.  We are constantly surveying snowmobile customers to see how we can better serve you and how we can help you enjoy your snowmobiling activity.

When you consider putting together a Go Snowmobiling ride, just remember that individuals who don’t own a snowmobile, based on recent research shows that on a scale of 1 to 10, they rate their level of interest as a 9.  People that you know, who don’t snowmobile, want to snowmobile.  Remember they also want to enjoy snowmobiling for the same reasons you do:

  1. To enjoy the scenery
  2. To get outdoors to have fun with family and friends
  3. To go to unique places that they can’t reach any other way to see amazing sights
  4. To have fun in the winter outdoors and be able to go home tired and be ready for a good night’s sleep.

So please, go out and have fun, take a friend snowmobiling, and enjoy this wonderful winter.

November 2016 - Snowmobile Safety: Ride Safe and Have Fun!

Contact:
Ed Klim
International Snowmobile Manufacturers Association
Phone 517-339-7788
Fax 517-339-7798
EKlim@aol.com

Press Release
Snowmobile Safety: Ride Safe and Have Fun!

HASLETT, MI, November, 2016:   Now is the time for snowmobilers to keep snowmobile safety a top-of-mind awareness issue.  Snowmobile safety is nothing new to organized snowmobiling.   Snowmobile Administrators, the Manufacturers, snowmobile associations and clubs joined together years ago in developing the Safe Riders! You make snowmobiling safe safety campaign which emphasized safe snowmobiling practices, training and enforcement.  The campaign includes safety related materials such as decals, posters, the Safe Riders! DVD, public service announcements, and more.  Millions of Safe Riders! Snowmobiling Fact Books, Brochures and Posters have been distributed throughout the world to safety trainers and clubs and associations – free of charge- from the manufacturers’ ISMA office.  The 22 minute long DVD is an excellent adjunct tool for snowmobile safety classes.  All of the Safe Riders! materials are available free of charge by filling out an order form and returning it to the ISMA office.

The Safe Riders! campaign highlights key issues of importance for snowmobile safety.  The position statements are concise and easy to understand.  They include:
1. Snowmobiling and Alcohol don’t mix – don’t drink and ride
2. When night riding slow down – expect the unexpected
3. Know before you go – always check local ice conditions
4. Cross all roads with care – don’t become road-kill
5. One is the loneliest number – never ride alone
6. Know the risks and be prepared – make every trip a round trip
7. Ride smart ride right – stay in control
8. Smart Riders are Safe Riders – always take snowmobile safety training

Mountain riders need to be aware of their surroundings and snow conditions.  The 5 key safety guidelines when riding in avalanche country are:

1. GET THE GEAR: Ensure everyone has an avalanche transceiver, shovel, and probe on their person and knows how to use them.

2. GET THE TRAINING:  Take an avalanche course.

3. GET THE FORECAST: Make a riding plan based on the current avalanche and weather forecast.

4.GET THE PICTURE: If you see recent avalanche activity, unstable snow exists.  Riding on or underneath slopes is dangerous.

5. GET OUT OF HARMS WAY: One at a time on all avalanche slopes.  Don’t go to help your stuck friend.  Don’t group up in runout zones.

This year International Snowmobile Safety Week is January 21-29, 2017.  Visit www.snowmobile.org for a guide for ideas on how to organize a Safety Week event in your area.

Like us on Facebook at www.facebook.com/GoSnowmobiling and share your safe ride stories with all of us.

November 2, 2016 - Backcountry Ascender Growing Worldwide

Contact:
Ed Klim
International Snowmobile Manufacturers Association
Phone 517-339-7788
Fax 517-339-7798
EKlim@aol.com

Press Release
Backcountry Ascender Growing Worldwide

Haslett, MI, November 2, 2016: The Backcountry Ascender Sled 360 partnership with the members of the International Snowmobile Manufacturers Association is growing in popularity and use. The Backcountry Ascender program is a free and simple backcountry and avalanche educator. The platform uses educational gamification and good natured competition to encourage rider awareness and improve their backcountry knowledge, skills and practical experience.

The engaging and competitive platform is comprised of industry and peer reviewed curriculum of self-directed lessons and in-person courses. Riders earn points for completing lessons and courses to increase their rank as well as their associate clubs, state association, dealer, and snowmobile brand.

The objective of the partnership is to help disseminate knowledge.  The Backcountry Ascender Program is well on its way to improving backcountry and avalanche awareness and education for all snowmobilers. We are already seeing positive preparedness and proficiency behavior changes, as riders all over North America are practicing using their avalanche equipment and signing up for Avalanche Awareness Classes.

We have been working with the Backcountry Ascender team for just over a month, and the users have collectively spent 700 hours completing 5500 Backcountry and Avalanche Awareness lessons. Based on activity and conversations we have had with members at the International Snow Science Workshop, it appears the program will gain in popularity as more and more individuals step forward to promote it and companies participate in contributing prizes and more.

An executive performance review has been conducted and highlights important points. The Backcountry Ascender Program was released on September 12, 2016 after the Hay Days Media Announcement. The following report provides an overview of initiative performance during the first 30 days of the program:

  • Number of Page reviews: 50,540
  • Number of individual sessions on the web site: 10,547
  • Average Session duration: 3:23
  • Total Time that individuals have spent on the website during the first 30 days: 595 hours
  • Analytics show that we are adding 40 users per day to the website.
  • Returning visitors make up 67% of the total usage which means that users are staying engaged and continue to move forward in their education.

Breakdown by Country where the Backcountry Ascender Program is being used:

  • USA – 62%
  • Canada – 36%
  • Sweden – 0.6%
  • Norway – 0.4%
  • Finland – 0.1%
  • Russia, Iceland, Poland, UK – <1%

A breakdown by City of individuals accessing Backcountry Ascender is interesting. While the United States is the top aggregate country, Calgary, AB is the top accessing city.

  • Calgary
  • Seattle
  • Denver
  • Salt Lake City
  • Edmonton
  • Chicago
  • Saskatoon
  • Vancouver

We are also tracking the usage by age. The largest demographic visiting the website is between 25-34 years of age.

67% of the usage is from mobile devices.

Some Google Analytics that we found interesting:

  • A high percentage of the visitors report they are outdoor enthusiasts and auto enthusiasts.
  • They are telling us they are news junkies and political news junkies as well.
  • The vast majority of individuals read auto and vehicle publications.
  • (A small segment of the users enjoy visiting dating service sites.)

Yes, the Backcountry Ascender program is helping to educate backcountry riders and those interested in riding in the mountains and becoming avalanche aware.

Please take the time to visit the website at https://backcountryascender.com/ . Sign up and begin taking classes and get trained up before you head out into the mountains.

More information on this great program is forthcoming.

September 15, 2016 - Snowmobile Research Work Revisited

Contact:
Ed Klim
International Snowmobile Manufacturers Association
Phone 517-339-7788
Fax 517-339-7798
EKlim@aol.com

Press Release
Snowmobile Research Work Revisited

Haslett, MI, September 15, 2016: In 2006, extensive research work was performed to help us understand the perceptions individuals have of snowmobiling. The research also highlighted the priorities of outdoor recreationists of all kinds.

The research work consisted of a thorough study of three market segments. The segments were: Young Adventure Seekers – aged 24-36; Family Fun seekers – couples with children between the ages of 8-16; and Empty Nesters – individuals aged 50-65 who enjoy youthful activities and participate in many outdoor activities. Individuals within these groups were contacted by phone and electronically from across North America and they also participated in the key target groups with 50 individuals in each one of three groups, held in the US and Canada.

Recently, similar research was performed in Canada by the IPSOS Public Affairs Group. They generally verified the initial study conducted by Consumer Insights in 2006. The research shows that the three groups, collectively, were excited about activities that included having fun with friends and extended family and they enjoyed sharing their recreation choice with others. The groups all agreed that their activities did not require significant athleticism and exercise was universally seen as a byproduct rather than a goal or focus of the outdoor recreation. The respondents believed they had four common benefits that they all wish to achieve in their activities: (1) a strong sense of social interaction with family and friends, (2) relaxation by disconnecting from their day to day routine, (3) fulfillment of accomplishing an activity, and (4) it was particularly important to do something that was out of step of their day to day activities to relax.

The research also showed that individuals (a) liked to have the chance to feel like a kid again; (b) snowmobiling and being outdoors is the most important time to feel alive and escape the confines of daily life; (c) this was an opportunity to connect with nature, (d) an opportunity to connect as a family and to improve connectivity with each other. Most participants stated that it was a great way to end a great weekend.

The research also told us that Winter Recreation requires a certain amount of heartiness that is not necessarily required for the summer. The preparation time is longer and the amount of daylight hours is shorter. Plans can easily be disrupted due to poor driving conditions, even though we all wait for the snow. School routines impact on winter recreation in a way that are not present in the summer, and therefore need to be accounted for.

Interestingly, many individuals in the study group did not understand where snowmobiling occurs. If they did not own a snowmobile and never went snowmobiling, they had no idea where the trails and riding areas were located. They knew nothing about snowmobile clubs, associations, and/or related businesses. They also stated that many non-snowmobilers knew snowmobilers but never participated in the activity due to various reasons. Many of the respondents stated that their friends never asked them to go snowmobiling, so they never had the opportunity to do so.

When individuals were asked if they wanted to go snowmobiling on a scale of 1-10, they rated the desire to go snowmobiling a 9. Individuals of all age groups expressed a high level of interest in snowmobiling and they are hopeful that the winter season will allow them to participate in the activity and get them out on the snow.

It is because of these positive results and the research work that was conducted in 2006 and reinforced in 2015, that the snowmobile manufacturers initiated the “Take a Friend Snowmobiling” campaign. The campaign is designed to encourage snowmobilers to invite non-snowmobilers – whether they are friends, family, or elected officials – to go snowmobiling. It is known that once individuals go snowmobiling, their likelihood of snowmobiling again in the future improves substantially. We also know that when individuals snowmobile with friends, they will often join the club and/or association that their friends may be involved in. Taking a Friend snowmobiling is a great opportunity to expand club membership and Association membership throughout North America.

We are all encouraged to help grow the snowmobiling family and plan to take a friend snowmobiling this winter.

After a short trip on the snowmobile take your friend to your club house, a club meeting, a snowmobile show, and to your local snowmobile dealer so they can get a feel for what the sport can entail. Give your friend a map and show them the trails and riding areas. Invite them to events they might enjoy……IT IS FUN!

September 8, 2016 - Snowmobile Community Looks Forward to a Great Winter Season

Contact:
Ed Klim
International Snowmobile Manufacturers Association
Phone 517-339-7788
Fax 517-339-7798
EKlim@aol.com

Press Release
Snowmobile Community looks forward to a great winter season

Haslett, MI, September 8, 2016: The snowmobile manufacturers are looking forward to a strong sales year and great snowmobiling. New products at spring shows had a warm acceptance and advanced showings and open houses are touting excellent crowd interest and deposits on new sleds. This winter promises abundant reasonably priced fuel matched with a snowy winter, supported by a La Niña forecast for the snow belt across North America. According to weather forecasters, we can expect higher than normal snowfalls and “real winter” temperatures.

This past year, the snowmobile industry worked through an El Nino winter, which brought warmer/moderate winter climate, and low snowfall. Yet, the manufacturers realized a 10% gain in sales over the last 5 years.

The forecast for the upcoming winter season calls for copious amounts of snowfall, according to the experts. The winter forecast is welcome news for snowmobilers who are already preparing the trails, riding areas, and their snowmobiles. Work has begun on trails and riding areas across North America – which are always being improved with new signs, new bridges (if needed) and care and maintenance to the overall infrastructure.

Go Snowmobiling/Take a Friend Snowmobiling campaigns are being planned and expanded as more snowmobile clubs and associations are helping introduce new riders and others to the sport each year. Visit the www.gosnowmobiling.org website to see the Go Snowmobiling / Take a Friend guide.

Recent surveys highlight that snowmobilers are active outdoor enthusiasts participating in many activities such as fishing, hunting, camping, boating, etc.

Sales for 2015-2016 in the US totaled 56,006 new snowmobiles, while snowmobile sales in Canada showed 44,431 new snowmobiles sold. Sales in Europe were steady at 20,000 new snowmobiles sold. Based on new economic impact data, snowmobilers generated more than $34 billion dollars in economic activity and supported record collection of tax revenue to local, state, and federal government agencies.

Club and Association participation is increasing and supporting the snowmobiling infrastructure. Previously owned snowmobiles are increasing in market value. The supply of used snowmobiles continues to be relatively low but yet available to the many new snowmobilers interested in entering the sport with a proven, well maintained product.

The sale of parts, garments, and accessories has been very strong as well as the sales of snowmobile related gear, trailers, etc. Record sales of pick-up trucks in the US and Canada point to a positive future for snowmobiling, since most pick-up truck owners are outdoor enthusiasts who enjoy snowmobiling and outdoor winter recreation.

Snowmobilers continue to purchase high-tech products for their use and enjoyment and are eagerly embracing new global positioning and communication equipment for their snowmobiles.

Snowmobilers are very safety conscious and are improving their preparedness for a safe snowmobiling winter. A growing numbers of snowmobilers participate in mountain riding. With this continued increase in mountain riding, there is special emphasis on avalanche safety equipment (such as beacons, shovels, etc.) and participation in avalanche safety awareness classes.

Snowmobile dealerships are well positioned to take advantage of the growth potential this year, and with the strong La Niña forecast, many can expect early snowfall that will last through the winter. Snowmobilers are excited about the upcoming winter. You are invited to like us on Facebook at www.Facebook.com/GoSnowmobiling and tell your friends too! Share your enthusiasm and visit with us on our Go Snowmobiling website: www.gosnowmobiling.org .

February 8, 2016 - Bill 100 and Landowner Concerns

For immediate release: February 8, 2016
Contact: Patrick Connor, Executive Director
Ontario Trails Council
1-613-484-1140 execdir@ontariotrails.ca

Bill 100 and Landowner Concerns
Clarifying the Impacts of Bill 100 for landowners

“Recent media reports concerning the potential impacts of Bill 100 – “The Ontario Trails Act” has the potential to cause real damage to some trails in Ontario,” states Patrick Connor, Executive Director of the Ontario Trails Council.

As a charitable organization working to promote the management, use, development and preservation of recreational trails, the Ontario Trails Council is concerned that the facts about Bill 100, trails and landowners, are being misunderstood by some groups and landowners.

To be clear, Bill 100 only affects landowners that want to negotiate an easement for trail. It in no way makes trail or takes negotiation rights away from landowners. What it does is make the process clearer. As an aide we’ve provided a Q and A for landowners and trail groups.

Q and A
1) Do I own my land after Bill 100? – Yes. The landowner is still the owner of the land. Your land is not given up through the Act. The landowner still has title and deed even through an easement process.

2) What does easement mean? Easement means you are providing access to your land.

3) Land easements between 3rd party groups and private landowners are negotiated and are not government expropriation – Bill 100 does not represent or enable government expropriation, and the word expropriation is not mentioned in the Act.

4) Bill 100 improves easement negotiation – the Act itself doesn’t give trail groups more rights, it means that trail groups have to negotiate the easement with landowners. If you don’t want to negotiate you don’t have to.

5) Are your property rights lost or not protected through easement agreement? Easements are legally binding so you want to secure your best possible protection and expectation going forward with your easement. Make sure you secure your requirements when you ease. Before signing make sure you are in agreement with the terms in the agreement.

6) Future trespass and Bill 100 – currently there are limits of cash penalty for trespass and for property. Trail groups worked with landowners to secure “no damage limits’ so if you, your business or your property, off the easement, are damaged, you have greater legal recourse via Bill
100 than you currently have now.

7) Easements are between you and the third party. Bill 100 sets up a fair and reviewable process, so that if parties don’t provide expectations and land management requirements as per your easement, remedy can be sought.

8) Are my property rights (easement) at greater risk because of Bill 100? We don’t think so. Trails are defined, trails will be marked more clearly and trail users, through the Bill, will be expected to adhere to these agreements. Once the easement is secured it is binding on both parties.

9) If I sign off on an easement and the group I sign it off and someone doesn’t do what they say in the easement. If the agreement is breached, then legal redress can be sought on or by the other party.

10) Can I pull out of an easement after Bill 100? You can, but as a landowner you don’t want to be in a breach. Neither does the trail group, after al you both negotiated the agreement. In a breach situation closing or nullifying your agreement would depend on the judge’s decision.

If you have any questions about Bill 100 please contact the Ontario Trails Council.

We are here to help everybody have a better understanding of trails, trail use and management practice.

Please read our paper on Bill 100 – it’s available here – http://goo.gl/yzlO0X

January 29, 2016 - February declared National Snowmobiling Environment Month 
in Newfoundland and Labrador

Deer Lake, NL, Jan. 29, 2016 – The Newfoundland and Labrador Snowmobile Federation is pleased to work with the Canadian Council of Snowmobile Organizations (CCSO) and Gros Morne National Park, for the first time ever, to declare February as National Snowmobiling Environment Month in the province. The three are collaborating to spread the word that snowmobiling activity and caring for our environment can work well together.

The idea for a themed month dedicated to celebrating the environmental stewardship of snowmobilers belongs to the CCSO. The council’s Executive Director, Dennis Burns, said that his national snowmobiling umbrella organization is pleased to see that the special month is being recognized in Newfoundland and Labrador.

“This is about sharing the message that snowmobilers are willing and able to do their part to support keeping nature beautiful,” said Burns. “We’ve even developed our own code of ethics that recommends how snowmobilers can ensure they minimize any impacts on the environment.”

The NLSF represents some 35,000 snowmobilers belonging to 16 clubs around the province. Tony Sheppard, General Manager, said, “snowmobiling has become such a popular sport in the province that we are pleased to take the opportunity to share the snowmobilers’ code and its recommendations among our federation members.”

Sheppard explained that snowmobilers are environmentalists and the code of ethics encourages riders to do things like: leave tracks, not trash. “Our federation members agree that when the snow melts there should be no sign that snowmobilers passed through during the winter,” he said. “Snowmobilers enjoy getting outdoors and want to Keep Nature Beautiful.”

Gros Morne National Park is also collaborating with the NLSF and the CCSO to recognize February as National Snowmobiling Environment Month. Snowmobiling is permitted in Gros Morne as part of a commitment under the Federal/Provincial Agreement that established the national park.

“We appreciate snowmobilers following the code and ensuring that they stay in designated corridors when inside the park – all of which can help to minimize impacts on wildlife and terrain,” said Carla Wheaton, Gros Morne’s Manager of Visitor Experience.

All three would also like to remind snowmobilers of the importance of being safety conscious and prepared for emergencies. Always wear a helmet and remember that severe, unpredictable weather is a big part of environmental awareness. Conditions can close in at a moment’s notice, so always have a plan for what you would do in an emergency.

As part of the special month, the three organizations have taken a creative approach to helping snowmobilers learn about the CCSO’s environmental themes. For a short, interpretation-style video on seeing the code applied in Gros Morne National Park, all three encourage a visit to their respective Web sites. Go to: parkscanada.gc.ca/grosmorne-snowmobiling; nlsf.org; or ccso-ccom.ca.

For more information on the CCSO’s Environmental Code of Ethics visit: http://www.ccso-ccom.ca/enviro.html#ethics.

Here are the environmental themes that snowmobilers follow to Keep Nature Beautiful:


1) Stay on the Trail – Whenever possible, reduce your environmental footprint by riding on organized snowmobile trails, which act as defined corridors to move sleds with minimal impact on nature.

2) Embrace New Technologies – Today’s clean and advanced technology snowmobiles run even more efficiently, effectively and much quieter too. They also benefit Mother Nature by significantly reducing emissions and virtually eliminate smoke and smell.

3) Leave Tracks, Not Trash – If you had the space to bring it in, then respect nature by carrying litter out with you. This includes sled parts, such as broken belts, oil containers or used spark plugs.

4) Spread the Word – Snowmobiling and the environment is a good news story. Snowmobilers are proud of their stewardship contributions and the CCSO encourages every rider to spread the word about our progress in keeping nature beautiful.

5) Protect Wildlife – Animals are more vulnerable in winter, so keep your distance and leave them alone, allowing them to move away from you at their own pace. Avoid riding in areas reserved for endangered species.

6) Maintain Your Sled – A well-tuned snowmobile is more environmentally friendly, efficient and reliable, so be sure your sled is in tiptop shape before each ride.

7) Keep It Quiet – Refrain from replacing the manufacturer’s certified and approved muffler with noisy after-market pipes that may disturb wildlife, increase emissions and annoy others.

8) 
Respect Sensitive Areas – There are lots of other places to ride, so avoid areas marked as environmentally sensitive or protected habitats.

For Information:

Dennis Burns – 
Executive Director, 
Canadian Council of Snowmobile Organizations
 ccso.ccom@tbaytel.net
 807-345-5299

Tony Sheppard
 – General Manager, 
Newfoundland and Labrador Snowmobile Federation
 generalmanager@nlsf.org
 709-635-5176

Jane Brewer 
- Communications Officer, 
Parks Canada
Western Nfld. & Lab Field Unit 
jane.brewer@pc.gc.ca
 709-458-3528

December 14, 2015 - Safe Riders! Campaign Celebrates 20th Anniversary!

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
11:56 A.M. EDT, December 14, 2015
Re: ISMA Press Release – Ed Klim

Safe Riders! Campaign Celebrates 20th Anniversary!

HASLETT, MI, January 15th 2014 – The Safe Riders! You Make Snowmobiling Safe© safety campaign was initiated in 1995 through a partnership with the snowmobile manufacturer members of ISMA – Arctic Cat, BRP, Polaris, and Yamaha and the state and provincial snowmobile associations and clubs located throughout the snow-belt of North America. The goal of the campaign is to keep safety a ‘top of mind awareness’ subject while snowmobiling. The content of the campaign was created with input from all corners of the snowmobile world and continues to live and grow in ideas and outreach.

The campaign features significant support material including:

  • A 22 minute safe riders DVD created to serve as an adjunct support to snowmobile safety trainers around the world,
  • A Safe Riders! safety brochure that highlights key safety awareness facts,
  • A Snowmobiling Fact Book which contains great information about the snowmobiling community, industry, and helpful safety tips that is especially good to give to people who are new to the sport and to government officials,
  • A snowmobile poster series highlighting key snowmobile safety issues,
  • The safe riders! logo reflective decals and
  • Many excellent print public service announcements, radio public service announcements, and some amazingly effective TV ready public service announcements.
  • All of the safety materials are available from the ISMA Office and can be obtained by filling out an order form and visiting the ISMA web site at www.snowmobile.org.

The key guidelines presented in the campaign are all highlighted on the posters:

  1. Smart riders are safe riders – take snowmobile safety training.
  2. Snowmobiling and alcohol don’t mix – don’t drink and ride.
  3. Ride safe, stay on the trail – and always respect private property.
  4. When night riding slow down – expect the unexpected.
  5. Ride smart, ride right – stay in control.
  6. Know before you go – always check local ice conditions.
  7. One is the loneliest number – never ride alone.
  8. Cross with care – don’t become roadkill.
  9. For riders in mountainous terrain:  Always know the risks and be prepared – and follow the avalanche safety guidelines:
  • Get the gear
  • Get the training
  • Get the forecast
  • Get the picture
  • Get out of harm’s way

The campaign has been very effective and is used in support of safety training across North America. Hundreds of Thousands of information pieces have been sent to safety trainers and to snowmobile enthusiasts free of charge. In addition, the campaign highlights many positive aspects of the snowmobiling lifestyle which include posters highlighting ‘snowmobilers care about the environment and improve the environment in their riding areas.’ The campaign notes how snowmobiling is ‘a large $27 billion dollar business,’ and ‘snowmobile tourism works’ wherever it is tried. There is a special recognition poster highlighting that snowmobiling is a fun family activity and another poster encouraging winter enthusiasts to join us today and go snowmobiling. If possible, we encourage, individuals, clubs, and associations to participate in the upcoming Snowmobile Safety Week. Safety Week this season will be January 16-24, 2016. When conducting any snowmobile safety training, please consider posting photos and a brief update on our www.facebook.com/GoSnowmobiling page. Please visit us on Facebook and make sure to “Like” our page so we can share our winter updates with you throughout the snowmobiling season.

Remember to always be a Safe Rider!

For additional information, contact Ed Klim (517) 339-7788
International Snowmobile Manufacturers Association (ISMA)
1640 Haslett Road Haslett, Michigan 48840
Phone (517) 339-7788
Fax (517) 339-7798
www.snowmobile.org
www.gosnowmobiling.org
www.avosmotoneiges.org
www.Facebook.com/Gosnowmobiling

June 23, 2015 - Snowmobile Sales Continue to Grow in North America

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
June 23, 2015
Re: ISMA Press Release – Ed Klim

Snowmobile Sales Continue to Grow in North America

HASLETT, MI, JUNE 23, 2015: The International Snowmobile Manufacturers are pleased to report that snowmobile sales in North America continue to show a positive growth pattern in 2014-2015 with sales increases that outperformed the US and Canadian economies. Supported by a strong snowmobile sales season and great snow cover in 2013-2014, sales of new snowmobiles in 2015 grew 8% in the United States and 4% in Canada.

Snowmobilers and outdoor winter enthusiasts purchased snowmobiles at a rapid pace early in the year responding to heavy snowfall the previous year along with strong positive levels of confidence. Sales slowed somewhat in December due to light snow cover, but finished on a strong note as heavy snow and cold winter weather engulfed much of North America in January, February, and March. Sales of new snowmobiles sold in 2015 in the United States reached 58,299 units compared to 54,028 units in 2014 and 48,536 units in 2013. The sales report underscores a 20% increase in a two year period! Sales in Canada in 2015 were 50,752 new sleds sold, up from 48,758 units in 2014 and 44,022 units in 2013. Canada has reported a 16% increase in new sled sales over a two year period!

Snowmobiling continues to be very popular throughout North America. Miles ridden and usage of snowmobiles increased over 10% and positive expanding economic impact reports were the rule in the snow-belt. Snowmobilers generate more than $34 billion dollars of economic activity in North America annually. Snowmobilers continue to express a high level of interest in purchasing new snowmobiles in the future and are actively participating in the Go Snowmobiling campaigns and club membership. Recent surveys by ISMA show that approximately 70% of all snowmobilers are members of organized snowmobiling clubs, associations/federations throughout North America. The continued growth in interest in snowmobile club/association activity paints a bright picture for snowmobiling worldwide.

Sales in Northern Europe (Finland, Norway, and Sweden) were somewhat flat this year and sales in Russia declined due to well-known issues related to currency value, political challenges, and decline in oil prices which impacted on the Russian economy.

Recent surveys continue to show that snowmobilers are active outdoor enthusiasts, participating in many outdoor related activities such as fishing, hunting, camping, etc. Joining the increase in sales of snowmobiles, the sale of Parts, Garments, & Accessories continues to be strong, with an increase on the purchasing of snowmobile related gear, trailers, clothing, and other related accessories. Snowmobilers continue to purchase the new high tech products for their enjoyment and eagerly embrace new equipment used for communication, global positioning, riding directions, and mapping. Snowmobilers are also improving their safety awareness as a growing number of snowmobilers are participating in avalanche awareness and related safety classes, preparing them for mountain and trail riding.

The 2015-2016 year is shaping up to be another successful year for the industry. Carryover snowmobile product inventory is at its lowest level in many years and new products have been displayed and are being widely accepted by the buying public. Early shows and events have reported excellent crowds and advanced orders for products is strong. Snowmobile dealerships are well positioned to take advantage of the growth potential in this sport and are optimistic in their outlooks and planning.

For additional information, contact Ed Klim (517) 339-7788
International Snowmobile Manufacturers Association (ISMA)
1640 Haslett Road Haslett, Michigan 48840
Phone (517) 339-7788
Fax (517) 339-7798
www.snowmobile.org
www.gosnowmobiling.org
www.avosmotoneiges.org
www.Facebook.com/Gosnowmobiling

February 19, 2015 - Go Snowmobiling/Take a Friend Snowmobiling Campaign expands on Facebook and on the Web

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
February 19th, 2015
Re: ISMA Press Release – Ed Klim

Go Snowmobiling/Take a Friend Snowmobiling Campaign expands on Facebook and on the Web

HASLETT, MI, February 19, 2015: – The Take a Friend Snowmobiling Week proved to be a great success. Clubs, groups and Associations across North America held fun rides, military rides, Political rides and just had fun snowmobiling with friends. Following the designated week, many individuals are planning additional rides with new and old friends alike. There is still a good bit of winter ahead of us and the trails and riding areas in many areas are in phenomenal shape. Remember too that this time of year, the daylight is getting little longer and provides slightly warmer temperatures for our riding comfort.

The Take a Friend ride that I participated in highlighted again for me the WOW factor and the pure enjoyment that people have on a snowmobile. I rode with a number of first time snowmobilers and they couldn’t quit talking about how much fun it was and how they couldn’t wait to do it again! Thankfully I was well prepared for the ride and made sure that my guests were well dressed and comfortable. I have been fortunate to have snowmobiled with the Intrepid Snowmobiler – Craig Nicholson. Craig recently wrote an article on “how to shape your friends’ experience to help determine if snowmobiling wins over another convert.” Craig’s article hit the nail on the head when he stated that the first thing to remember is: “Your friend is not experienced. Keep the ride slow, short and simple. Chances are that your normal ride would seem like a marathon to an uninitiated friend.” A few well put words from Craig go a long way when introducing your friends to snowmobiling. As Craig highlights to me, “Don’t show off or push the envelope or challenge your friend beyond their capabilities or comfort zone. Remember, you’re the one that snowmobiles and understands his/her machine. Let your friend enjoy the day. Go slow, make it short, make it simple, and by the way….it always helps to feed them well.”

The Go Snowmobiling/Take a Friend Snowmobiling campaign continues to expand with new additions to the Go Snowmobiling Web site. The Safe Riders! 22 minute safety video is now available on YouTube and can be accessed through the Go Snowmobiling Web site at >\www.gosnowmobiling.org/snowmobiling-resources.html#InstructionalVideo , or the ISMA Web site at www.snowmobile.org/snowmobilesafety.asp . This is a great tool when introducing a friend to snowmobiling to help make your ride more enjoyable.

If you “LIKE” our Facebook page www.facebook.com/GoSnowmobiling, you may notice that more snowmobilers are posting their pictures and their experiences to our page. We have over 7,500 friends who visit our page regularly and it is common for our fun and informative posts to be forwarded to thousands of snowmobile enthusiasts. A new addition to the Facebook page (www.facebook.com/GoSnowmobiling/app_190322544333196) and Go Snowmobiling web site (www.gosnowmobiling.org/snowmobiler-survey.html) is a short general survey through Survey Monkey. We ask that everyone visiting our Facebook page take this short 10 question survey, (and if you haven’t done so yet, “LIKE” our page! www.facebook.com/GoSnowmobiling). This survey helps us to better understand the needs of snowmobilers, enabling us to develop programs that will benefit all of us and help us expand the trail systems and riding areas.

Remember that the Take a Friend Snowmobiling contest runs until March 31, 2015. Applications to win the contest are available on the web site. Contest applications are due by April 30, 2015. We look forward to many more late winter rides this year as it appears the ground hog was correct and winter will be with us for a while longer.

For additional information, contact Ed Klim (517) 339-7788

International Snowmobile Manufacturers Association (ISMA)
1640 Haslett Road Haslett, Michigan 48840
Phone (517) 339-7788
Fax (517) 339-7798
www.snowmobile.org
www.gosnowmobiling.org
www.avosmotoneiges.org
www.Facebook.com/Gosnowmobiling

January 29, 2015 - Snoman receives Honourable Mention for Environmental Practices

Press Release
January 29, 2015

Snoman receives Honourable Mention for Environmental Practices

Winnipeg – Snoman (Snowmobilers of Manitoba) Inc. is pleased to have received honourable mention for the 2014 Manitoba Excellence in Sustainability Awards in the category of Champion for Sustainability. The Manitoba Round Table for Sustainable Development established the awards program to recognize and honour people, projects and ideas that successfully apply the principles and guidelines of sustainable development to create concrete and lasting achievements.

“We are extremely pleased to have been recognized as a Champion for Sustainability for the efforts of our organization and our 52 clubs,” stated Alan Butler, President. “We encourage clubs and their members to become active players in environmentally sustainable practices and to reduce their ecological footprint.”

Snoman has recently embarked upon a re-branding campaign which encompasses “healthy living through recreation” including a healthy environment. “Through this initiative we are promoting community enhancement, ecologically friendly practices, adoption of new and safer technologies, emphasis on family activity, and economic sustainability,” said Butler. Snoman’s member clubs and board of directors are committed to preserving the natural environment throughout Manitoba. Not only does the organization promote safety as one of its key initiatives but is also committed to developing and maintaining environmental responsibility throughout the trail system in the province.

Snoman Inc., a not-for-profit organization, is dedicated to providing strong leadership and support to its member clubs to develop safe and environmentally responsible snowmobile trails to further the enjoyment of organized recreational snowmobiling in Manitoba.

For more information:
Alan Butler, President Cell: 204-250-6017
Yvonne Rideout, Executive Director Cell: 204-990-7411

January 20, 2015 - Snowmobile Safety: Ride Safe So You Can Ride Again Tomorrow

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
January 20th, 2015
Re: ISMA Press Release – Ed Klim

Snowmobile Safety: Ride Safe so you can Ride Again Tomorrow

HASLETT, MI, JANUARY 20th, 2015: – Snowmobiling is in full stride and now is the time for snowmobilers to keep snowmobile safety a top-of-mind awareness issue. Snowmobile safety is nothing new to organized snowmobiling. Snowmobile Administrators, the Manufacturers, snowmobile associations and clubs joined together years ago in developing the Safe Riders! You make snowmobiling safe safety campaign which emphasized safe snowmobiling practices, training and enforcement to a new level. The Safe Riders! campaign, designed by snowmobilers for snowmobilers is financially supported by the snowmobile manufacturers. The campaign includes safety related materials such as decals, posters, the Safe Riders! DVD, public service announcements, and more. Millions of Safe Riders! Snowmobiling Fact Books, Brochures and Posters have been distributed throughout the world to safety trainers and clubs and associations – free of charge- from the manufacturers’ ISMA office. Thousands of the Safe Riders! You make snowmobiling safe 22-minute safety DVDs have been sent to safety trainers and safety minded snowmobilers worldwide. The DVD is an excellent adjunct tool for snowmobile safety classes. All of the Safe Riders! materials are available free of charge by filling out an order form and returning it to the ISMA office.

The Safe Riders! campaign highlights key issues of importance for snowmobile safety.
The position statements are concise and easy to understand. They include:

  • Snowmobiling and Alcohol don’t mix – don’t drink and ride
  • When night riding slow down – expect the unexpected
  • Know before you go – always check local ice conditions
  • Cross all roads with care – don’t become road-kill
  • One is the loneliest number – never ride alone
  • Know the risks and be prepared – make every trip a round trip
  • Ride smart ride right – stay in control
  • Smart Riders are Safe Riders – always take snowmobile safety training

Recreational snowmobiling has become the winter recreation lifestyle choice for millions of families worldwide. We encourage all snowmobilers to take a minute and make safety a top-of-mind awareness issue. Familiarize yourself with your snowmobile and the area that you will be riding, dress properly, and follow the above mentioned campaign guidelines.

Mountain riders need to be aware of their surroundings and snow conditions.
The 5 key safety guidelines when riding in avalanche country are:

  • GET THE GEAR: Ensure everyone has an avalanche transceiver, shovel, and probe on their person and knows how to use them.
  • GET THE TRAINING: Take an avalanche course.
  • GET THE FORECAST: Make a riding plan based on the current avalanche and weather forecast.
  • GET THE PICTURE: If you see recent avalanche activity, unstable snow exists. Riding on or underneath slopes is dangerous.
  • GET OUT OF HARMS WAY: One at a time on all avalanche slopes. Don’t go to help your stuck friend. Don’t group up in runout zones.

For additional information, contact Ed Klim (517) 339-7788

International Snowmobile Manufacturers Association (ISMA)
1640 Haslett Road Haslett, Michigan 48840
Phone (517) 339-7788
Fax (517) 339-7798
www.snowmobile.org
www.gosnowmobiling.org
www.avosmotoneiges.org
www.Facebook.com/Gosnowmobiling

January 16, 2015 - 2015 Take a Friend Snowmobiling Campaign

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
January 16th, 2015
Re: ISMA Press Release – Ed Klim

2015 Take a Friend Snowmobiling Campaign

HASLETT, MI, JANUARY 16, 2015: – The Snowmobile Manufacturers through ISMA are excited to partner with the organized snowmobiling community and the many snowmobile associations and clubs who support snowmobiling throughout North America. The unique partnership between the snowmobile manufacturers and the snowmobile community is now over 40 years old and has grown since the inception of the Go Snowmobiling promotion 6 years ago.

The Campaign is designed to encourage the associations to work with their local snowmobile clubs, Visitors and Convention Bureaus, and other interested parties in developing and holding snowmobile demonstration rides this winter.

The snowmobile riding events may be held any time between January 1 – March 31, 2015. The contest encourages the development and expansion of relationships that clubs and associations have with Visitors and Convention Bureaus, the media, and the related snowmobile businesses: dealers, restaurants, gas stations, banks, resorts, etc.. Research shows us that many individuals who do not presently snowmobile are very interested in “giving it a try.” Over 80% of all citizens look very favorably toward a fun snowmobiling winter experience. Our research firm, interviewing thousands of non-snowmobilers across North America, discovered that when asked, non-snowmobilers will rate their interest in going snowmobiling on a scale of 1 – 10 as high as a “9” rating. Those of us who have participated in taking friends snowmobiling know there are “miles of smiles” from those that we invite to join us and a good time is had by all. Very often our snowmobiling family expands as new riders purchase their first new or used snowmobiles as a result of our invitation to try snowmobiling for their own family fun in the winter.

We encourage all clubs and associations to participate in this fun and profitable contest. We encourage snowmobilers to welcome non-snowmobilers to enjoy snowmobiling and the great scenery, friendship, and fun that we all enjoy during the winter months.

All snowmobile clubs are encouraged to participate in the Take a Friend Snowmobile events and support their state or provincial snowmobile association in helping make their organizations grow and prosper. An Action Manual containing some great ideas on holding a ride event can be found on the www.GoSnowmobiling.org website. All participants are welcome and encouraged to post photos of their events on our www.Facebook.com/GoSnowmobiling Facebook page along with some brief written points telling us some details about the ride. Our Facebook page is now close to 7,000 likes and is growing rapidly. Come join us!

For additional information, contact Ed Klim (517) 339-7788
International Snowmobile Manufacturers Association (ISMA)
1640 Haslett Road Haslett, Michigan 48840
Phone (517) 339-7788
Fax (517) 339-7798
www.snowmobile.org
www.gosnowmobiling.org
www.avosmotoneiges.org
www.Facebook.com/Gosnowmobiling

November 25, 2014 - Snowmobile Safety is a Must

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
November 25th, 2014
Re: ISMA Press Release – Ed Klim

Snowmobile Safety is a Must

HASLETT, MI, November 25th, 2014: – Safe, responsible riding is actively supported and promoted by organized snowmobiling. Snowmobile safety trainers have been conducting snowmobile safety classes for decades in the United States and Canada and in 1995 the community embraced the Safe Riders! You Make Snowmobiling Safe safety campaign – the guidepost for safe snowmobiling behavior.

The Safe Riders! campaign highlights that individual behavior and responsibility is the key to making snowmobiling safe. Snowmobilers understand that snowmobiling is fun, but it is work too. It challenges the body and the mind and you need to be attentive while snowmobiling. Safe snowmobilers know their abilities and understand not to go beyond them. Snowmobile safety begins with the machine, which is built to the highest standards. It is the responsibility of snowmobilers to keep their machine in top running condition following all of the recommended pre-ride checklists found in the owner’s manual and making sure the vehicle is in top notch shape before riding. Snowmobilers also understand the need to dress appropriately while snowmobiling. Individuals must wear warm clothing, generally supplied through the snowmobile manufacturers and dealers. The clothing includes, dressing in layers with high quality jackets, bibbs, boots, gloves and a certified helmet. Snowmobilers need to think ahead and prepare where they are going to ride. It is best to file a plan with family or friends and let people where you are going to snowmobile. You need to be familiar with the riding area and or ride with individuals who have been there before.

Safe snowmobilers follow the key guidelines of the Safe Riders! campaign:

  • Snowmobiling and alcohol don’t mix – don’t drink and ride.
  • Ride safe, stay on the trail and respect private property.
  • One is the loneliest number, never ride alone.
  • When riding on the trail, ride right and ride smart. Stay in Control.
  • Smart Riders are safe riders and they take snowmobile safety training/refresher courses.
  • Snowmobilers know before they go and always check local ice conditions.
  • When night riding, safe riders slow down and expect the unexpected.

Safe mountain riders know that avalanche safety training and awareness is of special importance.

There are 5 key avalanche safety guidelines which should always be remembered when riding in the mountains:

  • Get the Gear: Ensure everyone has an avalanche transceiver, shovel, and probe on their person and knows how to use them.
  • Get the Training: Take an avalanche course which will highlight key issues.
  • Get the Forecast: Make a riding plan based on the current avalanche and weather forecast.
  • Get the Picture: If you see recent avalanche activity, unstable snow exists. Riding on or under slopes is dangerous.
  • Get Out of Harm’s Way: One at a time on all avalanche slopes. Don’t go to help your stuck friend, the extra weight could initiate an avalanche. Also, don’t group up in runout zones or at the base of mountains.

Snowmobile safety training courses are available throughout North America and can be found by visiting your state or provincial snowmobile association website. For a list of all of the snowmobile associations/federations, visit our web site.

To interact with other snowmobilers, visit and “Like” our Facebook page.

REMEMBER TO ALWAYS BE A SAFE RIDER!!!!!

For additional information, contact Ed Klim (517) 339-7788
International Snowmobile Manufacturers Association (ISMA)
1640 Haslett Road
Haslett, Michigan 48840
Phone (517) 339-7788
Fax (517) 339-7798
www.snowmobile.org
www.gosnowmobiling.org
www.avosmotoneiges.org
www.Facebook.com/Gosnowmobiling

November 11, 2014 - FREE Snowmobiling Photos available for use

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
November 11th, 2014
Re: ISMA Press Release – Ed Klim

FREE Snowmobiling Photos available for use

HASLETT, MI, November 11th 2014 – Haslett, MI (November 11, 2014) Great snowmobiling family photos are available free of charge compliments of the International Snowmobile Manufacturers Association. Over the past several years, the manufacturers have worked with a professional outdoor photographer to create a photo album of family friendly snowmobiling photos for use in the creation of trail maps, brochures, news releases, Facebook pages, and other places where high quality photos depicting safe responsible family snowmobiling fun were needed. The photos can be viewed and downloaded by visiting www.snowmobile.org/downloads.asp.

The link also contains other materials that can be used to help promote snowmobiling such as our Safe Riders posters and line art drawings of the posters that little ones love to color and make great placemats for that chili supper in the warming huts or club meetings. We also have a cut-out snowmobile that can be downloaded and printed for a craft activity the whole family can make.

If you are in search in TV quality footage or radio spots to promote snowmobiling in your market area, these can also be found at the link above. The 30 second spots have been created to allow advertising and area promotion for businesses and tourism related activities.

Check out the link above to see all of the free resources we have available to help you promote snowmobiling in your area.

Remember to LIKE us on our Facebook Page and always send us family friendly photos we can share with the snowmobiling community. We get to visit and see amazing places on a snowmobile. Let’s share our photos with others to encourage them to join us!

For additional information, contact Ed Klim (517) 339-7788
International Snowmobile Manufacturers Association (ISMA)
1640 Haslett Road
Haslett, Michigan 48840
Phone (517) 339-7788
Fax (517) 339-7798
www.snowmobile.org
www.gosnowmobiling.org
www.avosmotoneiges.org
www.Facebook.com/Gosnowmobiling

November 11, 2014 - Snowmobile Registration Fee Notice

The Saskatchewan Snowmobile Association (SSA) has signed a new, four-year Trail Management Agreement with the Government of Saskatchewan. The renewed agreement focuses on managing and supporting Saskatchewan’s snowmobile trails in a sustainable manner.

To support the new agreement, the annual snowmobile registration fee will increase from $70 to $80 effective November 19, 2014. The SSA requested an increase to the snowmobile registration fee of $10 per year for the next four years, which means the fee will rise to $110 by 2017-18.

“The SSA requested this fee increase to better support the long term sustainability of the snowmobile trail system,” Saskatchewan Snowmobile Association President and CEO Chris Brewer said. “We thank government for responding to our request and for recognizing the value of recreational snowmobiling to Saskatchewan.”

As in the past, snowmobile registration fees will be payable once per snowmobile in each snowmobile season.

In Saskatchewan, with some exceptions, a snowmobile must be registered to lawfully operate on public land such as crown land, municipal land and highway right of ways. The snowmobile registration fee and associated insurance premium gives snowmobile owners liability insurance and access to the province’s nearly 10,000 kilometers of groomed snowmobile trails. Snowmobilers are encouraged to obtain permission from landowners before riding on private property.

Since 1999, the SSA has acted as the trail manager for the Saskatchewan snowmobile trail network and since 2005, all snowmobile registration fees collected by Saskatchewan Government Insurance have gone to the SSA. The SSA uses registration fee funds to maintain provincial snowmobile trails and promote safe, responsible snowmobiling.

For further information regarding provincial snowmobile trails please contact:

Saskatchewan Snowmobile Association Inc.
Toll Free: 1-800-499-7533 (Saskatchewan only)
Phone: (306) 729-3500
Email: sasksnow@sasktel.net
Website: www.sasksnow.com

November 7, 2014 - Off-road vehicle registration available Monday, Nov.17

NEWS RELEASE:…………..
British Columbia Ministry of Forests, Lands and Natural Resource Operations,
Ministry of Transportation and Infrastructure
November 7th, 2014

Re: Off-road vehicle registration available Monday, Nov. 17

Victoria – Safe and responsible use of B.C.’s backcountry gets a boost on Monday, Nov. 17, with the upcoming launch of the registration system for off-road vehicles, as well as increases to safe access for highway crossings for recreational off road vehicles.

To provide plenty of notice and allow for a smooth transition, the new registration system is currently voluntary for operation on Crown land, but will become mandatory on June 1, 2015. The combined cost of the number plate and registration fee is $48.

Effective Nov. 17, off-road vehicle owners can obtain a one-time registration for off-road vehicles that is integrated within the pre-existing structure of the Insurance Corporation of British Columbia’s (ICBC) motor vehicle registry. This will reduce implementation costs and allows off road vehicle owners to register at any of the 900-plus ICBC insurance brokers in the province.

These changes, made possible by the passage of the Off-Road Vehicle Act on March 24, 2014, support the Province’s Off Road Vehicle Management Framework. The framework will help British Columbians get out and enjoy the beauty of the province’s backcountry and ensure off- road vehicles, including snowmobiles, are driven in a safe and environmentally responsible manner.

In addition, changes to the Motor Vehicle Act regulations, effective Nov. 17 will allow off-road vehicle operators greater access to highways, including the ability to:

  • Cross a highway without having to obtain an operation permit if the crossing is controlled by a stop sign or traffic light.
  • Cross a highway where local police authorize through an operation permit.
  • Load or unload in a parking lot without an operation permit.
  • Obtain an operation permit with an extended term of up to two years.

To date, the Off-Road Vehicle Management Framework has been implemented in stages. Future regulations will follow that will flesh out ORV rules of operation, safety standards, penalties and conditions of use for a wide range of modern ORVs, including snowmobiles, all- terrain vehicles or “quads”, dirt bikes and side-by-sides (e.g., Rhinos and Argos).

Quotes:

Steve Thompson, Minister of Forests, Lands and Natural Resource Operations:-
“Off-road vehicle registration will help combat vehicle theft as well as promote safe and environmentally responsible use of ORVs in B.C.’s backcountry. Starting voluntary registration now provides ORV owners plenty of opportunity to adjust to the new requirements.”

Todd Stone, Minister of Transportation and Infrastructure:-
“These new measures support the Province’s Off-Road Vehicle Management Framework, which has been developed to improve safety for all-terrain vehicle riders and motorists, providing greater access to backcountry trail networks and ensuring these vehicles are driven in a safe and environmentally responsible manner.”

Erin Hart, President BC Snowmobile Federation:-
“The BC Snowmobile Federation along with its other power sports partners invested a lot of volunteer time, effort and expense in working with government on this initiative. We are very pleased that the new regulations are being implemented and we look forward to working closely with government to further enhance organized snowmobiling in the Province of British Columbia.”

Jeff Mohr, President Quad Riders ATV Association:-
“The Quad Riders ATV Association of BC fully supports the implementation of Bill 13 – the Off- Road Vehicle Act. As the November 17 date is set to start the registration and licensing process, we can now increase our focus on connecting the trail networks and increasing the opportunities for responsible riders to get out and enjoy the sport we love. Thank you to all the people that put so many countless hours of work into bringing this to fruition.”

Trish Drinkle, President Association of British Colombia Snowmobile Clubs:-
“The Association of British Columbia Snowmobile clubs is pleased with the outcome of the new ORV legislation. Working closely with our powersports partners and others we feel the end result is a positive one for ORV enthusiasts across the province. With great effort comes great reward. We look forward to facilitating this process along the way. Now is a time for a more solid foundation for outdoor powersports recreation.”

Quick Facts

• An estimated 200,000 off-road vehicles are used in the province.
• Snowmobiles have been registered in British Columbia since the 1970s.
• ORVs are used in a variety of sectors in British Columbia, including farming, ranching,
forestry, oil and gas, mining, sport, tourism and transportation, as well as search and
rescue.

Media Contacts

Media Relations Ministry of Forests, Lands and Natural Resource Operations – (250) 356-5261
Media Relations Ministry of Transportation and Infrastructure (250) 356-8241
Connect with the Province of B.C. at: www.gov.bc.ca/connect

November 4, 2014 - The Snowmobile Season Begins with Early Snow and Crowds Full of Optimism!

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
11:20 A.M. EDT, November 4th, 2014
Re: ISMA Press Release – Ed Klim

The Snowmobile Season Begins with Early Snow and Crowds Full of Optimism!

HASLETT, MI, November 4th 2014 – Early snowfall throughout the Snowbelt greeted winter enthusiasts at Halloween time this year. The early blast was a welcome taste of things to come in much of North America. Mother Nature’s sneak peek generated a great deal of activity at snow shows, in snowmobile dealer showrooms, in local clubhouses, and at snowmobile associations across the area.

While the snow is beginning to accumulate in the mountain regions of the United States and Canada, many outdoor enthusiasts are packing exhibition halls full of shiny new snowmobiles and special offerings on parts, garments and accessories at this season’s fall Snow Shows. Reported record attendance at the internationally recognized Hay Days event in Minnesota started the excitement for the upcoming snowmobile season! Strong attendance and enthusiasm was reported from Milwaukee to Syracuse.

Following strong sales last season, where the snowmobile manufacturers saw an 11 percent increase in the sale of new snowmobiles worldwide, snowmobile associations and clubs are now preparing trails and riding areas and beginning to plan winter activities for another great season of snowmobiling fun.

Trail permit sales and snowmobile registrations are currently running ahead of previous years. Snowmobile destinations are reporting an increase in advanced room reservations and snowmobile rental activity.

With snowy weather being forecasted, winter outdoor enthusiasts are looking forward to the prospect of great snowmobiling this winter. Following last year’s 20 percent increase in ridership activity, winter tourist attractions and restaurants are also looking forward to a bountiful winter and to serving us along our travel paths!

The new 2015 snowmobiles are on display now and are being prepared for pick up at all local snowmobile dealerships. If you aren’t picking up a new sled this year, remember to check over your current snowmobile, have it serviced if needed, and guarantee it is ready for a busy year. Don’t forget to have your trailer and tow vehicle checked as well.

Visit the Go Snowmobiling web site to learn more about the fun of snowmobiling. “Like” our Facebook page and share your pictures and comments.

We look forward to seeing you all on the trails, mountains, and riding areas this winter throughout the Snowbelt.

For additional information, contact Ed Klim (517) 339-7788
International Snowmobile Manufacturers Association (ISMA)
1640 Haslett Road Haslett, Michigan 48840
Phone (517) 339-7788
Fax (517) 339-7798
www.snowmobile.org
www.gosnowmobiling.org
www.avosmotoneiges.org
www.Facebook.com/Gosnowmobiling

October 27, 2014 - Snoman unveils new specialty license plate at its Annual Meeting and Congress

SNOMAN PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
October 27th 2014
Snoman unveils new specialty license plate at its Annual Meeting and Congress

Winnipeg, MB, October 27th, 2014 – Snoman unveiled a new, colorful specialty license plate at its 4th Annual Congress on October 24th and 25th in Winnipeg. The plate will be available at Autopac agents throughout the province beginning on November 3rd.

In other business, Alan Butler will return as Snoman President, with Sylvain Paquet as Vice President, Albert Wyborn as Treasurer, and Ernie Smelski continues as Past President.

On October 25th, workshops were held focusing on generational leadership, club governance, and safety-related topics such as trail signing and grooming. The event sponsors were CN, Manitoba Public Insurance, Manitoba Conservation, Nickel City Motors, MMPDA, and Shop Industrial.

“The day was filled with educational materials and provided a great opportunity for Snoman club members to interact with the presenters and gather information to take back to their local areas,” stated Yvonne Rideout, Snoman’s Executive Director.

On the morning of the 25th, the Province of Manitoba and Snoman Inc. proudly unveiled a new specialty license plate that celebrates the organization’s dedication to safe and environmentally responsible snowmobile trails. Minister Andrew Swan was joined by President Alan Butler to unveil the new Snoman plate which will cost $70, with $30 of that going to Variety, the children’s charity. During the evening, Big Daddy Tazz auctioned some Snoman license plates with the proceeds going to Variety which resulted in $3,300 raised for the organization. “We are pleased that our clubs support the charity which nurtures children of all abilities in Manitoba,” said Yvonne Rideout.

At the Annual Awards Banquet, recognition was given to clubs for reporting during the season as well as the Excellence Awards. During the evening, Big Daddy Tazz unveiled Snoman’s children’s story book “A Day on the Trails: Brrrt Shivers Learns Safe Sledding”. “This story book focuses on safety aspects and guides one through an adventure of a day on the snowmobile trails,” said Yvonne Rideout. Tazz also auctioned off some hard cover limited edition books and soft cover books are available for purchase at the Snoman office and McNally Robinson.

Snoman Inc., a not-for-profit organization, is dedicated to providing strong leadership and support to its member clubs to develop safe and environmentally responsible snowmobile trails to further the enjoyment of organized snowmobiling in Manitoba.

For more information:
Yvonne Rideout, Executive Director Cell: 204-990-7411

October 9, 2014 - ISMA Partners With OPEI and NMMA on the ‘Look Before You Pump’ Ethanol Education Campaign

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
10:00 A.M. EDT, October 9th, 2014
Re: ISMA Press Release – Ed Klim

The International Snowmobile Manufacturers Association Partners With OPEI and NMMA on the ‘Look Before You Pump’ Ethanol Education Campaign. (The campaign cautions users of snowmobiles, boats, motorcycles, small engine and outdoor power equipment to use correct fuel)

HASLETT, MI, October 9th 2014 – The International Snowmobile Manufacturers Association (ISMA) has partnered with the Outdoor Power Equipment Institute (OPEI) and the National Marine Manufacturers Association (NMMA) in the ‘Look Before You Pump’ campaign, an ethanol education and consumer protection program. The campaign reminds consumers to always use fuels containing no greater than ten percent ethanol when powering their outdoor power equipment or other non-road product, such as boats, snowmobiles and motorcycles, not designed for higher ethanol fuel blends.

The International Snowmobile Manufacturers Association is the leading association representing the manufacturers of snowmobiles, which encourage policies, programs and activities to improve the lifestyle activity of snowmobiling.

The ‘Look Before You Pump’ campaign is most known by its emblematic prominent, red warning hand symbol indicating ‘OK’ for 10 percent ethanol and ‘No’ for mid-level ethanol blends (such as E15, E30, E85). The campaign was launched in October 2013 in response to higher ethanol blended fuels being made available in the marketplace for ‘flex-fuel’ automobiles, and to warn consumers not to inadvertently mis-fuel their engine products not designed to handle these higher ethanol fuel blends.

The level of support for ‘Look Before You Pump’ continues to grow. No one wants to damage or destroy their equipment. But the changing fuel marketplace demands education, as evidenced by retailers, dealers, and manufacturers—and now major industry organizations—being more proactive in telling American consumers and business owners to be more mindful when selecting the right fuel for their products.

According to Ed Klim, President of ISMA, “It is important our customers know their fuel selection is important.”

The National Marine Manufacturers Association also joined forces this summer in spreading the campaign messaging, and major retail outlets including Lowe’s, Walmart and True Value, as well as independent dealers, began using the ‘Look Before You Pump’ message in their stores and in customer circulars and catalogs this past year.

A summer 2013 Interactive study shows the vast majority of Americans (71 percent) are “not at all sure” if it is illegal or legal to put high level ethanol gas (i.e., anything greater than 10 percent ethanol) into engines such as those in boats, mowers, chain saws, snowmobiles, generators and other engine products. The US EPA is on record stating that snowmobiles should NOT use fuel with more than 10% ethanol (E-10).

Here is a ready-to-use emblem and message that you are encouraged to place in your publications and web sites. (For a large size emblem, CLICK on the image.) A continuous, long term campaign will be needed to inform all our outdoor enthusiast friends.

For additional information, contact Ed Klim (517) 339-7788
International Snowmobile Manufacturers Association (ISMA)
1640 Haslett Road Haslett, Michigan 48840
Phone (517) 339-7788
Fax (517) 339-7798
www.snowmobile.org
www.gosnowmobiling.org
www.avosmotoneiges.org
www.Facebook.com/Gosnowmobiling

June 26 2014 - $10 Million National Recreational Trails Program Benefits Snowmobiling

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
June 26th 2014

$10 Million National Recreational Trails Program Benefits Snowmobiling

Sussex, NB, June 26, 2014 – As a member of the Canadian Council of Snowmobile Organizations (CCSO), the National Trail coalition is pleased that a portion of the $10 million trail funding investment from the Federal Government will be available for infrastructure improvements to our snowmobile trails.

The Honourable Denis Lebel, Minister of Infrastructure, Communities and Intergovernmental Affairs and Minister of the Economic Development Agency of Canada for the Regions of Quebec, recently announced that the Federal Government is investing $10 million between 2014 and 2016 in the National Recreational Trails Program to help expand and rehabilitate Canada’s snowmobile, all-terrain vehicle and non-motorized trail system. This investment will renew the Federal Government’s partnership with the National Trails Coalition (NTC), founded in 2007 by the Canadian Council of Snowmobile Organizations, the Canadian Off-Highway Vehicle Distributors Council and the Canadian Trails Federation, and will also build on previous trail projects funded by the Government of Canada under Economic Action Plan 2009.

“By investing in trail infrastructure, the Government of Canada is encouraging job creation, linking communities and increasing recreational opportunities for Canadians. Through this agreement, the Government of Canada continues to support economic growth from coast to coast to coast while ensuring that Canadian communities remain among the best in the world to live,” said The Honourable Denis Lebel, Minister of Infrastructure, Communities and Intergovernmental Affairs and Minister of the Economic Development Agency of Canada for the Regions of Quebec.

CCSO member organizations operate 112,320 kilometres of snowmobile trails in every Canadian province

June 26, 2014 - Federal Government Launches $10-million National Recreational Trails Program Infrastructure Canada

NEWS RELEASE – FOR IMMEDIATE RELEASE!!!

Federal Government Launches $10-million National Recreational Trails Program
Infrastructure Canada

– June 26, 2014, Sussex, New Brunswick,

The Honourable Denis Lebel, Minister of Infrastructure, Communities and Intergovernmental Affairs and Minister of the Economic Development Agency of Canada for the Regions of Quebec, the Honourable Rob Moore, Regional Minister for New Brunswick and Minister of State (ACOA), and Jo-Anne Farquhar, President of the National Trails Coalition (NTC) today launched the National Recreational Trails Program.

Canada has a vast network of recreational trails which allow Canadians to experience the outdoors and appreciate this country’s natural beauty. Thanks to a partnership between the Government of Canada and the National Trails Coalition, $10 million will be available between 2014 and 2016 to help expand and rehabilitate Canada’s snowmobile, all-terrain vehicle and non-motorized trail system.

Now that the National Recreational Trails Program is “open for business”, local trail organizations across Canada are invited to submit project proposals directly to the National Trails Coalition over the next 45 days. The Coalition is responsible for selecting and approving projects.

Quick Facts

  • Economic Action Plan 2014 announced funding of $10 million over two fiscal years, 2014-15 and 2015-16, to expand and improve snowmobile, all-terrain vehicle, off-road motorcycle and non-motorized recreational trails across the country through an agreement between the Government of Canada and the National Trails Coalition.
  • This funding will help build and renew multi-purpose trails for walking, running, cross-country skiing, biking, all-terrain vehicle use and snowmobiling.
  • Local trail organizations across Canada can now submit project proposals directly to the National Trails Coalition.
  • Between 150 and 200 projects are expected to be supported across Canada.

Quotes

Our Government is pleased to renew its partnership with the National Trails Coalition and to announce the availability of $10 million for projects to expand and improve recreational and multi-purpose trails. By investing in trail infrastructure, the Government of Canada is encouraging job creation, linking communities and increasing recreational opportunities for Canadians. Through this agreement, the Government of Canada continues to support economic growth from coast to coast to coast while ensuring that Canadian communities remain among the best in the world to live.
– The Honourable Denis Lebel, Minister of Infrastructure, Communities and Intergovernmental Affairs and Minister of the Economic Development Agency of Canada for the Regions of Quebec:

The NTC was founded in the belief that trail users and volunteer trail builders/managers can achieve much more by working collaboratively and supporting each other’s goals. Thanks to the support of our Federal Government, trail user groups can now apply for project funding to facilitate trail building, refurbishment, and upgrade activities that will be beneficial to the long term sustainability of all forms of trail-based activities across Canada.
– Jo-Anne Farquhar, President of the National Trails Coalition Board of Directors

Associated Links

The NTC is made up of the following non-profit organizations and their provincial/territorial affiliates: Canadian Council of Snowmobile Organizations, the Canadian Off-Highway Vehicle Distributors Council and the Canadian Trails Federation. Organizations can access information, applications and guidelines for project proposal submissions at: www.ntc-canada.ca

To view trail projects previously funded by the Government of Canada under Economic Action Plan 2009, visit: www.ntc-canada.ca/news.php

For additional information on the New Building Canada Plan, visit: www.infrastructure.gc.ca/plan/plan-eng.html

To learn more about the Government of Canada’s focus on jobs and the economy consult Canada’s Economic Action Plan at www.eap.gc.ca

Contacts

Vincent Rabault
Press Secretary – Office of the Minister of Infrastructure, Communities and Intergovernmental Affairs and Minister of the Economic Development Agency of Canada for the Regions of Quebec
613-943-1838

Jo-Anne Farquhar
President of the National Trails Coalition
Office: 416-491-4449 ext. 105
Toll-Free: 1-877-470-6642
Cell: 416-996-9207

Infrastructure Canada
613-960-9251
Toll free: 1-877-250-7154
media@infc.gc.ca
Follow us on Twitter at @INFC_eng

January 15, 2014 - Take a Friend Snowmobiling Campaign - Off to a GREAT Start!

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
11:56 A.M. EDT, January 15th, 2014
Re: ISMA Press Release – Ed Klim

Take a Friend Snowmobiling Campaign – Off to a GREAT Start!

HASLETT, MI, January 15th 2014 – Mother Nature is supporting the Take a Friend Snowmobiling Campaign with record snowfalls and cold weather throughout most of North America. The campaign, which began 5 years ago is gaining momentum and many snowmobile associations and their clubs are planning special events to introduce non-snowmobilers to our winter activity of choice. Supporting the campaign is the continuing improvement and expansion of the trail systems and riding areas throughout North America and the great snowfall that the vast majority of us have experienced so far this winter.

The snow cover and cold weather has encouraged many snowmobilers to pull their slightly used snowmobiles out of the garage, tune them up for winter riding, and get them ready for some winter fun. Reports from associations across North America are showing substantive increases in trail permit sales and in snowmobile registrations. In some cases, DMV offices are reporting a 300% increase in the number of snowmobile registration purchases compared to previous years. Dealers are reporting high traffic counts and strong sales for snowmobiles and related goods and services.

All of this activity revolving around great snow cover and cold weather is encouraging in supporting the Take a Friend Snowmobiling efforts by snowmobile clubs and organizations. All of the Associations understand there is a Take a Friend Snowmobiling contest that is ongoing this season. The state and province that generates the most organized activity, supporting the Go Snowmobiling effort and reporting it to the ISMA Office, will be eligible to win a $5,000 grant for their organization.

Associations and Clubs are encouraged to organize a campaign and develop partnerships with their local Visitor and Convention Bureaus, Dealers, newspapers, radio stations and local land managers in the development and management of a unified campaign taking non-snowmobilers out for a fun snowmobile ride this winter.

The general media is on board in supporting snowmobiling as they realize that the heavy snowfall and cold weather supports outdoor recreation – which is good for the mind and body! Positive stories about the economic impact that is generated by snowmobiling activity are being published in newspapers and magazines across North America and this is an excellent time to meet with and interact with your local news reporters. Event planning is relatively easy and should include easy riding opportunities for new snowmobilers with carefully planned stops and good food! The Safe Riders! campaign is also an important part of the Go Snowmobiling effort. Any group activity and/or Go Snowmobiling campaign must include the messages contained within the Safe Riders! campaign and always support safe, responsible snowmobiling.

If you participate in a Take a Friend Snowmobiling activity, let your organization know. You can also send us photos and stories to our Facebook page at www.facebook.com/GoSnowmobiling. Our Facebook page is growing and has over 2800 “likes” and is getting bigger daily. Join us on Facebook today and Take a Friend Snowmobiling!

For additional information, contact Ed Klim (517) 339-7788
International Snowmobile Manufacturers Association (ISMA)
1640 Haslett Road Haslett, Michigan 48840
Phone (517) 339-7788
Fax (517) 339-7798
www.snowmobile.org
www.gosnowmobiling.org
www.avosmotoneiges.org
www.Facebook.com/Gosnowmobiling

 

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Check out our Press Release Archive dating back to 2010.